Here is a portion what employment site called Wet Feet says about Pr industry:
"With the explosion in online media over the past few years, PR is more important than ever, and companies are hiring more agencies and PR staffers to manage Internet relationships. The U.S. Bureau of Labor Statistics says that although employment is projected to grow faster than average, keen competition is expected for entry-level jobs. Still, this remains an attractive industry to many job seekers…”
The modern style of Pr is developing, but however I think that it is important to cherish those traditional forms and knowledge of Pr as well. But the combination of these two is really impregnable composite!