Public Relations industry is growing and growing in today's world. It is limitless and it is everywhere you look. We will need new Pr pioneers and specialists more and more all the time especially now when social media and internet is so huge part and parcel of that. Public relations will continue to evolve as technology evolves. Also it is a good thing that the job outlook for public relations are growing because of social media and online relations. Also there was an article in "The Triangle Business" Journal, where Lee Weisbecker published a study conducted by Robert Half International. The study found that while the national unemployment rate was 9,5 % in june 2009, the unemployment rate for Public relations managers in the same time period was 0,1 %! And now after 1,5 years it can be even less. That's pretty great news for all of us who are studying Public relations.
Here is a portion what employment site called Wet Feet says about Pr industry:
"With the explosion in online media over the past few years, PR is more important than ever, and companies are hiring more agencies and PR staffers to manage Internet relationships. The U.S. Bureau of Labor Statistics says that although employment is projected to grow faster than average, keen competition is expected for entry-level jobs. Still, this remains an attractive industry to many job seekers…”
The modern style of Pr is developing, but however I think that it is important to cherish those traditional forms and knowledge of Pr as well. But the combination of these two is really impregnable composite!
Kirjoitan tämän nyt vaihtelun vuoksi suomeksi!:) Nyt alkaa blogin kirjoittaminen olla lopuillaan, ja viimeinen rutistus käynnissä. Kurssi oli mielestäni mielenkiintoinen ja blogin kirjoittaminen oli hauskaa, vaikkakin välillä myös hieman rankkaa. Kaikista vaikein osa sen tekemisessä oli miettiä asiasisällöt blogiteksteihin, ja etsiä sopivia lähteitä. Valitsin tarkoituksella itselleni aiheen, josta olisi minulle itselleni ja toivottavasti myös muille hyötyä tulevaisuudessa. Onnistuin siinä mielestäni ihan hyvin, sillä minulla ei ollut ennen tätä kurssia mitään aavistusta yhdestäkään tunnetusta PR-ammattilaisesta tai yleisestikään PR:n historiasta ja tapahtumista.
Opin siis itse hyvin paljon aiheeni kautta ja se on avartanut näkemystäni myös siitä mitä opiskelen ja minkälaisen ammatin itselleni tulevaisuudessa ehkä haluaisin. Tästä aiheesta olisi voinut kirjoittaa tietysti vielä paljon paljon enemmänkin, ja olisin voinut esitellä jokaisen Pr-ammattilaisen jotka ovat teoillaan jääneet historiaan. Ajattelin kuitenkin, että se olisi voinut olla hieman tylsää luettavaa jos vain olisin luetellut eri henkilöitä toinen toisensa jälkeen.Olisin itse kaivannut enemmän tietoa myös suomalaisista pr-ammattilaisista, mutta oli vaikea löytää lähteitä jotka olisivat käsitelleet kuuluisia suomalaisia pr-ihmisiä.
Kiitos Kajalle tästä kurssista, ja tsemppiä kaikille muillekin opiskeluun, uusia Pr-ammattilaisia tarvitaan jatkuvasti enemmän ja enemmän tällä kasvavalla ja suositulla alalla! ;)
-Sini-
A few weeks ago, I read an article from a finnish tabloid called Hymy, which is one of the most well-known tabloids in Finland. There was an interview about Henna Kalinainen (a finnish "celeb") who was competing in finnish Big Brother and now she's just trying to stay in the public eye and get the media attention with one way or another. Well anyway, this interview was managing her career and she told eulogistically how she is a real qualified Pr professional.
It was interesting, how she described her skills in the Pr industry. She told her experience from pr and sales is in the counter of manager. The explanations for it were that because she has worked in a customer service for Ellos and participated many different beauty pageants and she has her own blog which is handling communication and PR. She also told how her language skills are excellent and she is a special workmate. Hahahah...There's nothing I can say but laugh.
Does she really believe that those skills are enough for being a Pr Professional? Very sad...
In the end of the interview she also declared that she is a flail!
Finland is full of those needless celebrities who imagine too much of themselves and their faces can be seen on the cover of every finnish tabloids. Hopefully still most of the finnish people know, what the job description for Pr professional really is.
-Sini-
