The History of PR Pioneers in Finland

Now I have talked about Pr Pioneers like Edward Bernays and Moss Kendrix, but I would also like to tell something about the history of pr pioneers in Finland.  Organizational Communications and especially Public Relations were totally unknown terms about hundred years ago. The very first PR press offices and associations were founded during the WWII. The first PR association was called Propagandaliitto but after the war, the association changed its name. After the war Public Relations started to evolve and it became a profession. In 1955, the first television transmissions began and public relations became media related. Also it is interesting that at that time internal communications in organizations was introduced.

After the 1960's, major expansion in the pr industry began. Laws were created defining internal and public communication and the Finnish public relations agencies created The Finnish Association of Public Relations Agencies, MTL (Lehtonen 2004)
The most famous finnish PR associations are for example Suomen Tiedottajien Liitto, which actually changed its name again in 2004 to ProCom - Viestinnän Ammattilaiset Ry. They wanted to illustrate the modern thinking of communication in organizations. ProCom today has about 1,800 individual members. It is regarded as the oldest association in its field in Europe.  (Lehtonen, 2004)


I suggest to check this website : http://www.procom.fi/procom/